View the Latest Edition of Consumer Returns Here
Consumer Returns Management 2014 (past event)
October 05 - 07, 2015
Westin Galleria Dallas, Dallas, TX
1-888-482-6012
Mark Erickson
National Account Director
P & F USA Inc
Check out the incredible speaker line-up to see who will be joining Mark.
Download The Latest AgendaDay 2
Wednesday, September 9th, 2015
14:30 Panel Session: Ensuring Brand Protection In The Secondary Market
Dennis Pettit, Director, Reverse Logistics, T-Mobile
Shannon Amundson, Group Manager, Resource Recovery, Target
Mark Erickson, Senior National Account Director, P&F USA
Steve Outain, Senior Manager, Reverse Logistics, Walmart
Paul Baum, CEO, PlanITROI, Inc.
How safe is your brand when you enter the secondary market? All it takes is one rebuilt vacuum that doesn’t work to sabotage a brand that was associated with quality for decades. Such a blunder can impact a brand’s revenue through its primary channels. This panel addresses questions such as:
Shannon Amundson, Group Manager, Resource Recovery, Target
Mark Erickson, Senior National Account Director, P&F USA
Steve Outain, Senior Manager, Reverse Logistics, Walmart
Paul Baum, CEO, PlanITROI, Inc.
How safe is your brand when you enter the secondary market? All it takes is one rebuilt vacuum that doesn’t work to sabotage a brand that was associated with quality for decades. Such a blunder can impact a brand’s revenue through its primary channels. This panel addresses questions such as:
- Is the priority to get highest recovery or to protect the brand?
- How do you get the market position you want for your goods?
- What do you do when channel conflict occurs?